Two years later, Sandoz merged with CIBA-Geigy to form Novartis, one of the largest pharmaceutical companies in the world. In 1994, Gerber merged with Sandoz Laboratories. In 1999 Gerber established skincare products for babies.

Gerber also began to produce juices, which were still being sold as of March 2009. The product did not see as much demand as expected, so it was dropped after a few years. In 2018, Gerber Life Insurance was sold to Western & Southern Financial Group, who continue to use the Gerber trademark under license.Įarly in the 1990s, Gerber tried to enter into the sugar-free food market with a Sugar Free Vanilla Custard flavor, favorable to diabetic babies. Gerber Life currently has an 'A' ('Excellent') rating with independent rating entity AM Best, the third-highest rating out of thirteen categories. The company's term and whole life insurance products for adults and children are available in the United States, Puerto Rico, and most of Canada. Gerber Life currently has more than two million life insurance policies in force, with more than $650 million in assets. Today, the Gerber Life Insurance Company is one of the largest purveyors of direct-marketed life insurance in the United States. In 1967, executives at Gerber Products decided to offer a line of life insurance products aimed at young families. Other fruits and meats are still sold in jars. In 2003 Gerber partially replaced the glass jars with plastic tubs for vegetables and some fruits. Soon after, other items such as pacifiers, baby bottles, and small baby toys were introduced. In 1960, Gerber started selling its baby food in glass jars, which often found new life as household storage, especially in home workshops. As of 2017, Gerber controls 61 percent of the baby food market in the United States.

Its primary competitors are Beech-Nut and Del Monte Foods. The brand eventually became a major company in the baby food industry, currently offering more than 190 products in 80 countries, with labeling in 16 languages. Not wanting to 'exchange' his beautiful wife for this kitchen-bound monstrosity, he then invented the Gerber baby food product line.

A different interpretation of the story is that he was frustrated and upset having come home to find his wife looking strained and miserable in the kitchen. After much hard work she suggested to her husband Daniel, whose family already owned the Fremont Canning Company, to create this food in an industrial setting, lightening the load of mothers everywhere. One day after a visit to her infant daughter's pediatrician she toiled in the kitchen straining fruits and vegetables for her child. Some believe that Dorothy Gerber was the initial inspiration behind their baby food products.

Gerber inf cereal no fruit wic